Writing a communication plan for a public health crisis

The contact log should contain the following information: You should craft your message with your audience in mind; planning the content of your message is necessary to make it effective.

Language There are two aspects to language here: View more Creating a Communication Plan Communication planning is the process of focusing the right messages on the right audiences at the right time. Why should you develop a plan for communication? Channels of communication What does your intended audience read, listen to, watch, engage in?

Sometimes, in order to influence a population, you have to aim your message at those to whom they listen — clergy, community leaders, politicians, etc. Controlling the interview process is key to managing the crisis.

Who are you trying to reach? When should you develop a plan for communication? The corollary of expressing concern and generating good will at the consumer level is securing the loyalty of your customers and employees by taking the initiative to share information with them.

What do you want to communicate? A plan can also influence the efficiency and simplicity of your communication methods. When creating your message, consider content, mood, language, and design. As a result, an important part of any communication plan is to continue using and revising your plan, based on your experience, throughout the existence of your organization.

Tactics can be roughly divided into the following categories: Remember that bad behavior will always find its way to the headlines — eventually.

Center for Rural Health

All media should be treated equally. Analysts - buy and sell side, institutional holders, shareholders, bankers - commercial and investment, stock brokers, portfolio managers, potential investors Governmental: View more Creating a Communication Plan Communication planning is the process of focusing the right messages on the right audiences at the right time.

This will take some brainstorming by the crisis communication team since what is needed may not always be apparent. The mood of your message will do a good deal to determine how people react to it.

As soon as your organization begins planning its objectives and activities, you should also begin planning ways to communicate them; successful communication is an ongoing process, not a one-time event.

Once the goal is clearly stated, define the objectives that you will pursue. In addition to the primary spokesperson and the backup spokesperson, individuals who will serve as technical experts or advisors should be designated. Another aspect of the audience to consider is whether you should direct your communication to those whose behavior, knowledge, or condition you hope to affect, or whether your communication needs to be indirect.

Movies - Since the beginnings of the film industry, movies have carried messages about race, the status of women, adult literacy, homosexuality, mental illness, AIDS, and numerous other social issues.

Do you have the people to make it possible? Ultimately, the company agreed to change its practices. You might want to focus on a whole town or region, on one or more neighborhoods, or on people who live near a particular geographic or man-made feature. Designated Spokesperson One individual should be designated as the primary spokesperson to represent the Company, make official statements and answer media questions throughout the crisis.

A crucial word on your posters or in your brochure can be misspelled, or a reporter might get important information wrong. There are many different ways to think about your audience and the ways they could best be contacted.

Identify the groups with whom you will communicate 3 or 4 major categories Analyze each group What do they already know about your organization or project? Summarize the findings and analyze the effectiveness of current strategies. Implement your action plan.Although each crisis or emergency will require a unique public information response, this crisis communication plan provides policies and procedures for the coordination of internal and external communications for Meredith College in the event of a crisis.

Once the crisis communication team is selected a list should be made of the people on the team and what each team member is responsible for. This document contains a sample form. Sample form: 1.

As social media’s popularity rises, the likelihood of a threat coming from a digital platform increases as well. Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished.

Sep 20,  · How to Write a Crisis Communications Plan. When a crisis hits your organization, you'll want to know how to communicate with the public and what information to share.

Reporting inaccurate information can negatively affect your reputation 89%(25). Creating a Communication Plan Communication planning is the process of focusing the right messages on the right audiences at the right time. Organizations communicate to inform, persuade, prevent misunderstandings, present a point of view, or to reduce barriers.

Developing a Plan for Communication» Main Section. Chapter 6 and to create a plan to deal with them.

Creating a Communication Plan

Crisis planning should be part of any communication plan, so you’ll know exactly what to do when a problem or crisis occurs. This helpful tool developed by the Public Health Foundation will help you to address and organize essential.

The 3 Most Effective Crisis Communication Strategies Download
Writing a communication plan for a public health crisis
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